A well-designed label is what turns a gin bottle into something recognisable and memorable. You do not need a professional printer to achieve a quality result: with the right self-adhesive labels and a good design, whether printed at home or through an online service, the outcome can be striking.
A few practical points:
Material: matt paper labels have a warm, artisan feel; polypropylene labels hold up better against moisture and fingerprints.
Shape: rectangular labels suit any bottle; die-cut shaped labels enhance distinctive bottle designs.
Mandatory information for anyone selling: product name, alcoholic strength (% ABV), volume, producer name and address, batch number, health warnings. Those producing for personal use or as gifts are not subject to the same requirements, but including this information gives the product a more complete and professional appearance.